South Central Ventures (SCV) is the latest international investor to participate in a $500,000 seed round for UK and Macedonian startup Cognism, which has created innovative solutions for organizations to give customers with efficiency and privacy.

“We are excited to be able to assist Cognism to put its automated machine learning algorithms to good use and help its customers generate better leads and achieve better sales and business results,” SCV Partner Tatjana Zabasu said in a release. “The feedback from the first users of the solution is very encouraging, and I strongly believe this seed round will help the team achieve great results.”

Cognism’s sales-acceleration technology provides end-to-end services, allowing companies to generate leads and target prospects efficiently so that they can focus on closing deals instead. The service also ensures that all work is done in accordance with data protection and legal restrictions on customer outreach. SCV joins Netcera, Chinese Tsingbay Venture Capital, Tom James, James Hodson and others in the seed round.

“Cognism’s team is truly international, and the same is true for a syndicate of investors,” Zabasu said. “We are looking forward to working with Netcetera and other investors to enable Cognism to realize their ambitious plans.”