On Saturday, August 10, the Slovenian House in Paris hosted a significant event for Slovenian tourism in conjunction with the Olympic Games. The event was organized by the Slovenian Tourist Board (STB) and featured renowned chef Ana Roš. It focused on promoting Slovenia’s tourism offerings, particularly active adventures and gastronomy.
The event attracted notable French media representatives and influencers. Olympic medalists Janja Garnbret and Toni Vodišek were present to greet attendees. Throughout the Olympics, the STB engaged sports enthusiasts globally through various communication and promotional efforts.
Held at Slovenia House in La Villette Park, Paris, the event began with a presentation of Slovenia’s diverse tourism offerings, emphasizing gastronomy. The Slovenian Tourist Board collaborated with chef Ana Roš to create a culinary experience that positioned Slovenia as a top destination for active holidays and gastronomy. Guests were welcomed by Slovenian Ambassador to France Metka Ipavec and Marta Kos from the Slovenian Olympic Committee – Association of Sports Federations (OKS-SFZ).
In the second part of the event, the STB introduced its new promotional campaign, “It’s all in our nature,” developed with OKS-SFZ. A moderated discussion provided journalists insights into the campaign’s design process and included a video presentation. Participants included Matic Švab, Business Director of OKS, and Jan Ternjak, sports manager for several Slovenian athletes like Kristjan Čeh. This joint campaign features visuals of 10 iconic Slovenian locations and over 20 athletes set to music by DJ Umek.
Chef Ana Roš expressed her excitement before the event: “Presenting my work at the Slovenian House during the Paris Olympics feels like climbing Mount Olympus twice.” She emphasized her appreciation for athletes and sport’s importance alongside food in life.
Photo highlights by Anže Furlan are available online.
The STB previously held an event at the Slovenian House on July 29 during the Slovenian Tourism Workshop. This presentation attracted around 30 French travel agencies interested in active holidays and sustainable choices.
During the Paris Olympics, STB intensified its promotional activities aligned with its global digital campaign across 22 foreign markets including Germany, Switzerland, Austria, Italy, Hungary, and USA. From June 19 to July end, Olympic-themed content was featured prominently on Google platforms and social media networks resulting in nearly 140.7 million impressions.
The STB also shared over 100 Olympic-themed posts on Feel Slovenia social media channels generating more than 150,000 interactions organically.
France remains a key market for Slovenian tourism ranking ninth among foreign markets in overnight stays last year with an increase of 29% compared to 2019 continuing into this year’s first half with another rise of 28%.
