Next Monday, July 29, the Slovenia House in Paris will host a workshop on Slovenian tourism. The event is organized by the Slovenian Tourist Board (STB) and will feature presentations from seven Slovenian tourist destinations and associations to approximately 30 French travel agents and tour operators. This workshop aims to showcase Slovenia’s tourism offerings as part of two business events alongside the Olympic Games in Paris. The second event, targeting media, is scheduled for August 10.
The Olympic Games begin today with Slovenia represented by its largest team to date. Tomorrow marks the grand opening of the Slovenia House in La Villette Park, which will host these tourism-focused events.
Maja Pak Olaj, Director of STB, highlighted the significance of international sports events: “High-profile international sports events are an excellent opportunity to effectively engage both professional and general audiences.” She noted that French tourists are increasingly rediscovering Slovenia: “Last year, we recorded a 29% increase in overnight stays by French guests compared to the most successful year so far, 2019.”
The workshop will facilitate bilateral meetings between Slovenian destinations and French tour operators. Participants include Ljubljana Tourism, Portorož Tourist Board, Julian Alps Community, Nova Gorica & Vipava Valley Tourist Board, Association of Slovenian Natural Spas, ORA Kras and Brkini, and Holding Kobilarna Lipica.
On August 10, STB will present Slovenia to foreign media at another event at the Slovenia House. Chef Ana Roš will lead a culinary experience showcasing Slovenia as a destination for active holidays and culinary delights. Journalists may also meet Janja Garnbret.
STB has launched various communication activities during the Olympics under the campaign “Slovenia. It’s All is in Our Nature,” featuring over 20 top athletes including Olympians Janja Garnbret and Kristjan Čeh. The campaign includes social media promotion across 21 markets and TV advertising on Eurosport.
Additionally, STB supports Slovenian fans with props like flags at Olympic venues. They also conduct ongoing digital campaigns in France with ads on Google platforms and prestigious media outlets such as Le Monde.
STB collaborates with Tour de France organizer A.S.O., using social network X for promotional campaigns awarded at festivals like BalCannes.
France ranks ninth among foreign markets for Slovenian tourism based on overnight stays last year. Continuous engagement complements STB’s efforts during the Olympics to promote Slovenia’s appeal as a tourist destination.
