
November 20, 2024
The Slovenian Tourist Board (STB) hosted the third IT Tour as part of the Days of Slovenian Tourism on November 20, 2024.
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November 12, 2024
Slovenia's mountain resorts are experiencing increased visitor numbers, attributed to sustainable investments and expanded offerings beyond the winter season.
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November 11, 2024
The Virtuoso Chairman's Event, an exclusive gathering of over 200 luxury travel advisors and tour operators, concluded in Slovenia with positive feedback from attendees.
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November 7, 2024
Slovenia is currently hosting the 2024 Virtuoso Chairman's Event, welcoming over 130 travel agency owners and managers from around the globe.
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November 6, 2024
Slovenia is making its presence felt at the World Travel Market (WTM) London, a key event in the global tourism industry.
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October 15, 2024
In 2024, Slovenia has once again been recognized for its commitment to sustainable tourism. Six destinations in the country have been included in the "Green Destinations Top 100 Stories" list. These destinations are Bela Krajina, Brežice, Jeruzalem, Ljubljana, Miren-Kras, and Rogla-Pohorje.
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October 3, 2024
The Slovenian Tourist Board (STB) has launched a content campaign in collaboration with eleven prominent online media outlets. The initiative aims to position Slovenia as an attractive, inspiring, and sustainable destination across seven international markets. This year's campaign focuses on arts and culture, aligning with STB's strategic plan to prioritize content marketing in 2024.
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September 29, 2024
In a year where Slovenia's cycling champions, Tadej Pogačar and Primož Roglič, have topped international rankings, the 30th edition of the Tour of Slovenia has highlighted the nation's rich cycling heritage. The race, held in mid-June, engaged millions of fans across Slovenia and through global television and social media platforms.
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September 27, 2024
In our interconnected world, tourism is an industry that breaks down barriers and transcends stereotypes, inviting everyone to explore, connect, and experience the beauty of shared humanity.
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September 13, 2024
The national tourist boards of Slovenia, Austria, and Croatia have collaborated on a new promotional campaign targeting the United States market. This initiative, titled "Alps. Adriatic. Amazing.", aims to present the three neighboring countries as a unique European destination. The campaign is led by the Slovenian Tourist Board (STB), the Croatian Tourist Board (HTZ), and the Austrian Tourist Board (Österreich Werbung), with support from the European Travel Commission (ETC) and partial funding from European sources.
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