Fraport Twin Star Airport Management AD and International Airport Advertising Corporation Ltd (IAAC) have signed an eight-year agreement to manage and develop advertising at Varna Airport and Burgas Airport. The partnership will begin on January 1, 2026.
Under the terms of the agreement, IAAC will take on operational and investment responsibility for all airport advertising activities. This includes updating and expanding both digital and static advertising formats at the two airports. The collaboration aims to introduce new advertising solutions that improve passenger orientation, enhance the visual environment, and support commercial growth within airport terminals. Both companies expect these efforts to contribute to increased non-aviation revenues.
According to Fraport Bulgaria’s official website, the company operates and develops Varna Airport in northeastern Bulgaria and Burgas Airport in southeastern Bulgaria. It serves as concessionaire for both airports, which are gateways to the Bulgarian Black Sea coast and connect with destinations across Europe, the Middle East, and North Africa.
The partnership is part of Fraport Twin Star’s broader strategy to grow commercial activities at its airports by applying international expertise, market-driven approaches, and capital investments while maintaining a modern airport identity.
Both parties highlighted that “the long-term nature of the agreement provides a stable framework for investments, innovation, and close partnership, delivering benefits for passengers, airlines, commercial operators, and advertisers alike.”
Fraport Bulgaria is a joint German-Bulgarian entity with Fraport AG holding a 60% majority share according to its official website. In a recent year, Fraport Bulgaria handled more than 3.4 million passengers on over 25,000 flights operated by 73 airlines to 146 destinations according to company data. The company continues efforts to enhance service quality by introducing new technologies and modernizing infrastructure according to its official website.
