CROATIAN POSTAL BANK: Ivan Jozić for Brend Culture: Innovation is crucial in banking

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Croatian Postal Bank issued the following announcement on April 16.

In an interview with Brend Kultur magazine, Ivan Jozić talks about trends in banking, new campaign and work at the Bank

The job of every bank is to borrow money with interest. But this is never “just” that; If we look at these assets as a dream, wish, or entrepreneurial venture, then in the eyes of our clients, we become a partner in their journey, not just a monthly payment they have to comply with, “said Ivan Jozić, director of HPB Marketing Office in a recent an interview for the Brands of Culture magazine.

Jozić commented on how HPB’s marketing campaigns are emerging, and which are the most powerful business elements. He stressed that it is important that we have our own bank with a mission to create conditions for a better life in Croatia, but as he pointed out, the focus is on quality and favorable service of the Bank.

Innovation is crucial in banking that has been the world for decades – now the giant giants are pushing, they are a real example of a disruptive economy and who do not adjust – go to the museum, Jozic says.

Original source can be found here.



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