Greece anticipates 30 million international visitors to the country this year, according to a press release from the Greek National Tourism Organization (GNTO).
Tourism is expected to be up 2 million visitors from last year. For the past two years, Greek tourism growth has been nearly double the global average of 3.9 percent, based on information from the World Tourism Organization.
Navagio Beach on Zakynthos Island was named the best of the bunch in Town & Country magazine's "10 Hidden Beaches Around the World You Need to Know About." Crete is listed as the "Best Affordable European Honeymoon Destination" by U.S. News & World Report and many other mentions have been made about Greek tourism in top publications.
The World Travel & Tourism Council estimates that increasing tourism will result in increased jobs for Greece. The Greek tourism industry amounts to nearly 1 million jobs. One in five jobs created in the country is based on tourism, according to the same report.
"We are very optimistic about the upcoming tourist season and our continued momentum," Greek tourism minister Elena Kountoura said in the release. "Greece's incomparable natural beauty, ancient history, vibrant urban culture and spirit of 'philotimo' make it one of the world's most unique and desired year-round destinations."