In a world where rapid technological advancements drive business, having new options for enterprise storage is important, and a company called StorPool is helping change how companies approach the storage problem.

“Storpool was started in the very end of 2011 to make storage simpler, yet more effective and affordable – exactly how storage should be,” StorPool CEO Boyan Ivanov told Balkan Business Wire. The company's software defined storage solution is an alternative to traditional storage area networks and all-flash arrays.

“What helped us to get started was listening to what the market needed, vision, persistence, thinking out of the box and really, really hard work,” Ivanov said. “We were the first to launch a solution of this type. We enable our clients to build cloud in the easiest and most convenient way, and they appreciate this.”

Ivanov talked about headquartering the company in Sofia, Bulgaria, and how that has paid off.

“Actually, the Bulgarian IT and startup scenes are vibrant and attract increasing interest,” Ivanov said. “Sofia is recognized as the ‘digital capital’ of new markets according to Forbes. Here we can build a team of outstanding IT professionals, which are motivated, proactive and innovative.”

Ivanov said in the future, he wants to build on StorPool's beginnings in Bulgaria and go bigger with the company.

“Our goal is to build StorPool as a leading global storage company,” Ivanov said. “We want to make something big which started out of Bulgaria and spread worldwide, because of the unmatched product quality, and in the process, to make a name for the region and our team. We believe that distributed storage is the future of the storage, since it is technically and business-wise the best way to build data storage.”

In a world where hyperconvergence and similar principles are replacing traditional RAID and SAN setups, having a good storage vendor can be important. Look for more from this Balkan business as companies around the world continue to upgrade storage systems.