A company called Publer is making its name helping users manage a social platform that's become one of the biggest components of their digital lives.

Publer has created a service that helps Facebook users to do a lot more with their profiles and plan their use of the social media service. Tools include auto-scheduling, draft saving and watermarking images and videos posted to a Facebook page.

According to the company's website, Publer has over 200 paying customers, more than 9000 total users and interactions with over 14,000 Facebook accounts.

Ervin Kalemi, Publer’s founder, explained what the company offers and its place in a modern digital world. Part of Publer’s appeal, he said, is its small-business, customer-friendly presence.

“Dedication and hard work is what mostly helped us get started,” Kalemi told Balkan Business Wire. “We have a lot of competitors worldwide, yet we still managed to enter the market. I think that's because we listen to our customers … Most of our competitors are so big that they cannot listen to every single customer. Not the mention the bureaucracy that they might have due to their size.”

Kalemi also talked about the advantages of basing the company in Tirana, Albania.

“An advantage is that the costs here are much cheaper compared to countries in Europe or in the USA,” Kalemi said. “A disadvantage is the small market of developers. It's very hard to find good qualified developers in a small country in which, not too long ago, computers were introduced to the public.”

Kalemi said the company is now working on expanding its platform to incorporate other social networks such as Instagram.

“In the future, users will be able to not only manage their posts, but also their messages and comments from all social networks in one single place,” Kalemi said. “An Android/iOS app is also part of our future.”

Kalemi also talked about the company's mission and his vision for the future.

“We hope that one day we become the role model company and an inspiration for every young person and startup in Albania,” he said. “You don't have to be big to become big.”