A new technology called liateR is reinventing the way that people shop, blending aspects of online and e-commerce operations with traditional experiences at brick and mortar retail stores.
Started in 2014, the liateR company aims to allow customers to see
how garments look on them without physically selecting a piece of
clothing and putting it on. A video on the site shows how this can work when
retailers put a liateR device or display in their stores.
Company leaders suggest this can boost conversions and shopping
time and allow for things like pop-up retail locations to thrive.
The company, which was initially based in Greece, has branched out
to the Netherlands but keeps its technical development team in Greece.
LiateR CEO Antonis Argyros discussed the company's success and where it's headed.
“Without any doubt, the most important
ingredient in our secret sauce is our team,” Argyros
Balkan Business Wire. “Half of us are retailers that
have created from scratch, and grown their own omni channel retail business for
18 years, so we know exactly the pain points of retailers today. The other half
is tech gurus in the field of augmented reality, gesture control, AI and
machine learning technologies.”
Argyros also cited some core values he said drive the
company forward, including customer service, transparency and adaptability.
Argyros said starting out in Greece was helpful for
the company, but company leaders now find it beneficial to have an
were initially based in Greece, and that helped us a lot to grow since we had
direct access to a high level of affordable development talent,” Argyros said. “Over
the last year, we have focused our sales and business development in the DACH
and Benelux market, and kept our technical development in Greece. Up to today,
this is the most efficient way for us to cover all of our customers’ needs
What’s next for liateR? Argyros said the company wants to continue to focus
on partnering with retailers, especially those with an “omni channel” approach.
“We think that this is the most productive way
to engage with consumers and maximize the benefits for your company,” Argyros said.
Also important are new technologies
like natural language processing, deep learning and artificial intelligence, he said.
“We should continue to be open in the
innovation and embrace solutions that are related with these technologies,” Argyros said. “We have managed to create a vibrant
community around liateR that is helping us to stay relevant and deliver what
Digital shopping company takes off from Greece
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